These investment groups are often far removed from the real care at the facility level, and remain focused on the financial bottom line and driven by profits without a realistic link to the quality of care at their nursing homes and assisted living facilities. Unfortunately, the motivation for large nursing home companies to keep expanding and for investment groups to direct large sums of money to the nursing home industry is not always to provide as many people as possible with quality care. Instead, these companies and investors are often driven by profits. Senior housing can be enormously profitable, and these massive companies and the investment groups behind them are sharp. They know where the money is, and they know how to maximize it for their own benefit.